Written by six nationally recognized experts in the field, this new edition covers the major considerations, both classic and newly developed, in designing and conducting a sample survey. Topical, accessible, and to-the-point, this update represents the state-of-the-science in survey methodology with a new focus on (1) the increasing use of the internet for conducting survey research and (2) the growing presence of mobile phones rather than landlines in residential homes. The chapter on 'modes of data collection' reflects this new focus, with expanded and new material on internet surveys. The discussion on nonstatistical survey quality concepts such as "fitness for use" has been updated, and the authors have expanded coverage of sampling frame issues. The number of exercises has been doubled, providing the reader with a wealth of opportunities to test their understanding of the presented concepts, and all references have been updated. A related FTP site houses electronic figures related to the book and PowerPoint slides are available for instructors upon request.