CLCF7
LanguageENG
PublishYear2015
publishCompany
Business Expert Press
EISBN
9781606498590
PISBN
9781606498583
- Product Details
- Contents
How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con ict and/or separation has grown up between the sales and marketing functions in many organizations, and what senior managers can do to counter this.
Collected by
- Princeton University
- Yale University
- Stanford University
- Wenzhou-Kean University