CLCF7
LanguageENG
PublishYear2015
publishCompany
Business Expert Press
EISBN
9781631570995
PISBN
9781631570988
- Product Details
- Contents
Often the complaint from consumers and business people is: some businesses are not sure what to discuss on their social networking pages. They just bombard us with specials and try to sell their products and services. Social media is not about selling, its about the link. Building and engaging likeminded people with the brand. In response, Social Media Brand provides the thinking, evidence and practice to create a road map for practioners to develop and implement their brand in online and offline communities. This approach is called 5 Sources (5S).
Collected by
- Yale University
- Princeton University
- Wenzhou-Kean University
- UCB