From research and analysis to design development to brand launch and governance, Designing Brand Identity offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing and effective brand strategy. The updated Fifth Edition includes new information on the emerging trends and technologies that are impacting brands, such as social media synergy, crowdsourcing, SEO, experience branding, placemaking through branding, and mobile devices. Case studies (nearly thirty of which are brand new), highlight the best practices of top brands from a variety of industries around the globe.