CLCR1
LanguageENG
PublishYear2008
publishCompany
Wiley
EISBN
9780470249093
PISBN
9780787984960
- Product Details
- Contents
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health carearena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
Collected by
- UCLA
- Harvard University
- National Library of China
- University of Chicago
- MIT
- UCB