Digital technologies are disrupting every industry, but todays businesses respond because theyre caught in a snarl of internal data silos and legacy marketing approaches. As a result, consumers have gained control and are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess.? Big Data Marketing will provide a strategic roadmap for executives who want to clear the chaos so they can start driving competitive advantage and top line growth.