CLCF7
LanguageENG
PublishYear2014
publishCompany
Business Expert Press
EISBN
9781606498033
PISBN
9781606498026
- Product Details
- Contents
Sales and marketing are two primary business functions that focus on creating satisfied customers. Due to their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. Unfortunately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, frustration, and sometimes sabotage. Instead of supporting each other in creating superior value for customers, sales and marketing personnel often fight tiresome internal battles that are a drain on profits, efficiency, and customer satisfaction.
Collected by
- Wenzhou-Kean University
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