CLCF
LanguageENG
PublishYear2014
publishCompany
Business Expert Press
EISBN
9781606497494
PISBN
9781606497487
- Product Details
- Contents
Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. Inside, the authors provide a framework--the service infusion continuum--to describe the different types of services and solutions that a product-rich company can offer beyond warranties, call centers, and websites that support customers in their use of products.
Collected by
- Princeton University
- Wenzhou-Kean University
- UCB
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