CLCF2
LanguageENG
PublishYear2011
publishCompany
Business Expert Press
EISBN
9781606492420
PISBN
9781606492413
- Product Details
- Contents
The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities.
Collected by
- Wenzhou-Kean University
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