CLCF7
LanguageENG
PublishYear2009
publishCompany
Wiley
EISBN
9781119945369
PISBN
9780470689752
- Product Details
- Contents
Strategic Market Management: Global Perspectives is motivated by the strategic challenges created by the dynamic nature of markets. The unique aspects of the book are its inclusion of: A business strategy definition that includes product/market scope, value proposition, and assets and competences. A structured strategic analysis including a detailed customer, competitor, market, and environmental analysis leading to understanding of market dynamics that is supported by a summary flow diagram, a set of agendas to help start the process, and a set of planning forms.
Collected by
- University of Cambridge
- University of Oxford