CLCF71
LanguageENG
PublishYear2013
publishCompany
Wiley
EISBN
9780470057391
PISBN
9780470034507
edition
8th ed.
- Product Details
- Contents
The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing. The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketers offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy. The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity networks in which they operate.
Collected by
- The British Library
- University of Cambridge
- University of Oxford
Similar