This book defines strategy advocacy as a process through which technology (and others) leaders in organizations build on their functional expertise with strategic insight and applied influencing practices to cultivate strategic relationships with other senior executives. Particular attention is paid to the shift in mindset necessary for technology executives establishing a "seat at the table" in the C-Suite as a respected strategic colleague. Throughout the book, the stores of high performing CIOs will be used to show how they learned successful strategies for getting technology positioned as a strategic driver across the business. New to this edition:New chapter: Transformation and Changes in Consumer BehaviorNew chapter: Forming a Cyber Security CultureNew chapter: Integrating Generation Y Employees to Accelerate Competitive AdvantageUpdate to Chapter 3, The Strategic Advocacy Mindset. Will focus on digital IT providing key bridges that allow for the strategic connections enabling organizational transformations with significant business impact. This includes necessary alliances between IT and HR.