FLORICULTURE: DESIGNING AND MERCHANDISING, Fourth Edition, provides a comprehensive introduction to the floral design industry. Written in an engaging, reader-friendly manner, this trusted text includes step-by-step instructions--complete with high-quality images and detailed material lists--for a wide range of floral design projects. Projects are built around low-cost materials to help maintain a budget, but the author also shares insights related to alternate materials readers may encounter in a typical floral shop.