CLCF7
LanguageENG
PublishYear2016
publishCompany
Wiley
EISBN
9781119183211
PISBN
9781119183174
- Product Details
- Contents
Marketing as a discipline has been thoroughly disrupted by digital technologies. The speed of rapidly changing markets demands agile management practices. Delivering a cohesive buyers journey across multiple channels -- web, email, social, mobile -- is a
Collected by
- Princeton University
- Yale University
- University College London
- University of Oxford
- Stanford University
- Columbia University Library
- MIT
- UCB
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