The goal of Succeeding at Business in Southeast Asia is to walk readers through the steps necessary to build and execute a market entry strategy into Southeast Asia, similar to what Moraczewski did with his clients at FDI Strategies. Readers will learn about the top five pitfalls as well as common areas of concern and mistakes in a step-by-step manner. These can be internal or external issues, country-specific or endemic to the region, but they all are issues Moraczewski saw regularly with clients and other businesses. Where possible, examples based on his own career experience are used to help reveal the bigger picture and affirm that everyone can, and often times will, make mistakes. Written with humanity and conversational clarity, Moraczewskis book delves into critical topics such as relationship-building, power structures, and the role culture plays in economic value and ethical standards. He inspires would-be investors by tapping into universal human behaviors and shows how they can be leveraged to make the right business connections abroad.  Additional topics include: Joint ventures Franchising strategy Small businesses breaking into Asia Lessons to bring back from foreign markets