This is the ultimate guide to successful, modern affiliate program management and will become the de facto standard text in the growing industry. Written by an award-winning affiliate manager, it provides a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program. The book begins with an overview of key affiliate marketing concepts before guiding readers through the crucial pre-launch phases of competitive market research, determining payment models and reporting guidelines, and establishing program management parameters. Readers are then shown how to lay the groundwork for a successful launch by finalizing program policies, working with feeds, coupons, widgets, and video, and creating compelling contenteverything from banner ads to links and coupons.