中图号F27
语种ENG
出版年2005
出版信息
Wiley
EISBN
9780787983109
PISBN
9780787976200
- 介绍
- 目录
Customer Service Delivery taps into business, marketing, and psychological research and practices to provide a wealth of knowledge about customer service. With contributions from some of the best-known industrial and organizational psychology experts in customer service, this book brings together in one comprehensive resource a review of the best practices in customer service delivery. Customer Service Delivery also provides a framework for customer service as a process and an outcome. The authors address a wide range of topics that are crucial to today’s competitive business environment: customer expectations, loyalty satisfaction, product versus service delivery, measurement, brand equity, regional and cultural differences, and organizational impact. Customer Service Delivery explores human resource staffing practices and service delivery by including proven selection strategies for hiring top quality service workers, an analysis of the personality correlates of service performance, and a comprehensive review of assessment instruments that predict customer service performance. In addition, this important resource contains strategies and tactics to improve and manage service delivery and offers illustrative case examples of how organizations have successfully improved and managed customer service.
机构馆藏
- 加州大学洛杉矶分校
- 哥伦比亚大学
- 芝加哥大学
- 英国国家图书馆
- 加州大学伯克利分校
- 墨尔本大学图书馆
- 耶鲁大学
- 普林斯顿大学
