The global pandemic has made the need for virtual, or at least hybrid, events urgent. But creating virtual events is not as simple as just moving the same content online. It provides a new set of challenges--not just in technology and production, but in understanding the new audience, adapting content to the new medium, and marketing effectively. Transitioning to Virtual and Hybrid Events provides everything an event host needs to know about going virtual. The book will provide resources such as tutorials, case studies, and checklists to help readers: Choose whether a stream, webcast, or hybrid event is right for you Evaluate different technological solutions Plan a digital event Create engaging virtual content Differentiate for a diverse and global audience Market online events effectively