This book answers the ultimate question in the minds of next-generation marketers: in a connected world, what are the new rules of marketing? with increased mobility and connectivity, customers have shorter attention span to consider and evaluate brands. Ŭŭﻠŭ᳈ů⬈ů㭠ů偀ů悠ů滠ů素ů鈠ůꊐů냐ů털ůůůܐůiǻč膘矦╈眗