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中图号G2
语种ENG
出版年2016
出版信息 Business Expert Press
EISBN 9781606497937
PISBN 9781606497920
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There are now more than 1.1 billion users on Facebook, and more than 343 million people using Google. YouTube is the worlds second largest search engine. More than 400 million tweets are sent daily, and more than 17 percent of e-commerce sites social media revenue comes from Pinterest. The social media revolution has changed the way brands and consumers communicate--forever--and its not going away anytime soon. Although 64 percent of advertisers expect an increase to their social media budget in 2013, and many are embracing social media communication, many others are hesitant to jump on the social media bandwagon. Time constraints, ROI benefits and security concerns are common questions when businesses want to start using social media, and answers are sometimes not easily understood.

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